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A Conversation With Elin Mohlander

Elin Mohlander, the brand manager for the women’s collection at J.Lindeberg, talks about the unique bug details in this season’s collection, and her love of a well-tailored jacket.

Where are you, and what are you doing?

I am working as the brand manager for women’s fashion. My role is to develop the women’s line from a commercial perspective, and reach out to the J.Lindeberg customer on all fronts.

What did you do last night?

We had some friends over for dinner. My man Robin has fallen in love with his pressure cooker, so everyone that comes over these days has a taste of his pulled pork. It’s to die for!

What keeps you up at night?

Everything that I forgot to do the day before. There is a constant time pressure, trying to fit in everthing you want to accomplish, but there isn’t enough time to do it. It could be as simple as calling a friend or sending an email at work.

Are you a woman of routines?

I usually take it day by day. The only thing that’s in my routine is my morning coffee. Before that, I’m unable to function.

What are your favourite pieces from the Spring/Summer collection?

I always like to start with a great jacket or a well-tailored blazer, as it sets the mood for a look. You will absolutely see me in the bugprinted version of the Betsy jacket, the cool leather jacket Pam, the elegant short blazer Gwen, or the sporty jacket Birgit Feather Nylon this season. I like variation and I like to mix looks, so there will be even more options to come.

Are there any signature details or materials?

The bug details – either as prints on jackets or as understated, hidden details in the garments’ cuts and textures – are the big thing this season. I personally love the contrast of silky, feminine and elegant blouses paired with edgy leather jackets. I like to mix sweet with rough – a reflection of myself maybe.

Can you describe the J.Lindeberg woman?

The J.Lindeberg woman is the epitome of modern chic. She is independent and confident, and she likes to mix and match according to her own ideas and personal style. She is rebellious but always with elegance.

What’s next on your agenda?

Taking J.Lindeberg woman to the next level. There is so much potential and I strongly believe in this brand. It’s a hidden treasure that is just waiting to reach out to people.

Shop women's new arrivals

Watch the video from the Spring/Summer collection runway show here

Elin's picks from the Spring/Summer collection

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