FW22 Runway Show
A new era dawns for J.Lindeberg, outlining a new ambition and brand direction:
To meet our customer’s full needs in a single collection. To celebrate this, we presented our Crossover Collection at Stockholm Fashion Week in September 2022.
To kick off the Fall/Winter 2022 season, we presented our styles at Stockholm Fashion Week with a mission to combine sports and fashion – and create unique, functional and versatile looks for an active lifestyle.
"J.Lindeberg is and has always been about bridging fashion and sport, and we continue to play with that as that way of dressing only becomes more and more relevant. It’s not only a great look, but it also reflects how people live now, moving between different settings and activities."
– Neil Lewty, Head of Design
Our unmistakable sporty energy was seen throughout the runway, with varying uses of our iconic Bridge logo; sitting alongside fine fabrications, such as fine Italian wool suiting and technical après ski wear. To further push our capability of meeting all sporting needs and create a synergy between fashion and sports, we mixed our golf, racket, ski, outdoor and fashion pieces.
WATCH THE FULL RUNWAY SHOW
One of my favorite looks this season is the slipover in bright colors, worn with checked golf pants and a leather coat – taking a tradition and twisting it. I’m imagining a passionate golf player arriving at the golf club and hanging up the leather coat before hitting a perfect drive down the fairway. That’s very much what the J.Lindeberg brand and collections are about: that attitude.
- Runway looks
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