New motorsports themed installations
Article
ss24
15 April 2024
Revving up exhilaration in our stores on Biblioteksgatan in Stockholm, Østergade in Copenhagen and Øvre Slottsgate in Oslo, our latest installation reflects the theme of our SS24 collection and takes inspiration from the audacious attitude of motorsports.
Spinning wheels and blinking lights are designed to captivate and thrill, while key styles for the season are presented in a new exciting way in the stores. The SS24 collection, unveiled with a motocross themed runway event at Copenhagen Fashion Week, integrates the lively energy of New York City and the serene beauty of Gotland, Sweden – complemented by biker-inspired designs.
SS24 LOOKBOOK
SS24 LOOKBOOK
Our theme for Spring Summer 2024, "Life Between Islands," embodies the essence of travel and the spirit of a modern adventurer. It's a call to explore, urging us to unwind and rediscover the world around us.
Our theme for Spring Summer 2024, "Life Between Islands," embodies the essence of travel and the spirit of a modern adventurer. It's a call to explore, urging us to unwind and rediscover the world around us.
ss24 collection
The SS24 collection draws its inspiration from an overseas journey, capturing the contrasting cultures between the vibrancy of New York City and the serene landscapes of Gotland, Sweden. It bridges the urban and the natural, and the sporty and the edgy – encouraging us to embrace both the wild and the sophisticated sides of life.
