SS24 Presentation at CPH Fashion Week
Article
10 August 2023
Accelerating into the spotlight at Copenhagen Fashion Week, we presented our vibrant Spring Summer 2024 collection. Fusing athletic elements with refined style, our motocross-inspired show featured 15 looks that navigated a new crossroad of motorsports and fashion.
The Spring Summer 2024 collection was revealed on August 9 at Copenhagen fashion week, and seamlessly shifted gears between fashion-forward designs, sportswear and crossover looks – blurring lines in an unmistakable fashion triad. Set in a raw yet chic gallery at studio X, the event juxtaposed the rugged ambiance of a mechanic’s garage with the elegance of a high-end exhibit, and marked a thrilling continuation of our journey to merge fashion and sports.
Inspired by NYC's energy and Gotland Island's calm, the SS24 collection adapts to active living, championing natural materials and cutting-edge tech. Cooling sport polos and premium fabric layers highlight our fashion journey's evolution.
SS24 LOOKBOOK
Photographer: Frederik Lentz Andersen
Videographer: André Hanssen
Music: Simon Littauer
Fashion Director: Marcus Söder
Stylist: Agnes Buch
Casting Director: Emma Matell
Hair: Mads Stig
Make up: Stine Rasmussen
Production: Holidays
Neil Lewty
Chief Creative Officer
"We envisioned an immersive experience that revs up the spirit of adventure while maneuvering a new thrilling, high-octane intersection between fashion and sports."
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