Copenhagen Flagship Store

Article
11 August 2023

Today marks the grand opening of our new flagship store in Copenhagen. The former Burberry space has been transformed into a sporty haven, embodying our unique fusion of design and technology, fashion and sports.

Reflecting our mission to connect fashion and sports through cultures, ideas and communities, the new store thrives on contrasts, leaving unforgettable impressions. Located on Østergade 21, the store harmoniously blends design and technology, resulting in an innovative and visually stunning space.

A standout feature is the immersive digital aspect, such as a corner screen acting like a 3D TV, infusing the space with a digital realm, while the ceiling's 300,000 colors can illuminate for events. Fluidity is key – the store evolves to encourage exploration.

active and engaging

FIRST DROP OF FALL

Willy Wool Coat / Fiery Red
Willy Wool Coat / Fiery Red
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Willy Wool Coat

3 250 kr 6 500 kr
Duke Down Jacket / Black
Duke Down Jacket / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Duke Down Jacket

3 000 kr 6 000 kr
Art Tennis Sneaker / Black
Art Tennis Sneaker / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Art Tennis Sneaker

1 200 kr 2 400 kr
Larkspur Rugby Knit / Butternut
Larkspur Rugby Knit / Butternut
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Larkspur Rugby Knit

1 400 kr 2 800 kr
Wildwood Hoodie / Delicioso
Wildwood Hoodie / Delicioso
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Wildwood Hoodie

1 500 kr 3 000 kr
Willy Herringbone Coat / Black Melange
Willy Herringbone Coat / Black Melange
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Willy Herringbone Coat

3 400 kr 6 800 kr
Garcia Leather Pants / Black
Garcia Leather Pants / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Garcia Leather Pants

2 250 kr 4 500 kr
Johnny Whiteout Wash Jeans / White
Johnny Whiteout Wash Jeans / White
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Johnny Whiteout Wash Jeans

800 kr 1 600 kr
Sydney Down Parka / Black
Sydney Down Parka / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Sydney Down Parka

3 100 kr 6 200 kr
Bridge Light Runner Sneaker / Light GreyBridge Light Runner Sneaker / Light Grey -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Bridge Light Runner Sneaker

1 400 kr 2 800 kr
Don Double Breasted Jacket / Black
Don Double Breasted Jacket / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Don Double Breasted Jacket

2 800 kr 5 600 kr
David U Jacquard Blazer / Delicioso
David U Jacquard Blazer / Delicioso
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

David U Jacquard Blazer

2 600 kr 5 200 kr
Duke Down Vest / Black
Duke Down Vest / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Duke Down Vest

2 300 kr 4 600 kr
Alon Down Parka / Black
Alon Down Parka / Black
-50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50% -50%

Alon Down Parka

3 750 kr 7 500 kr
SHOW ME MORE

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